The Official Guide to the Rules of Golf is a 256 page document but at Odd Ritual our number one Rule is 'be lekker'. It’s not complicated, fix a pitch mark that’s not yours, keep up with play, back your mate when they’re spiraling on the back nine. Golf reveals character, and we’re here for the people who bring the right kind.
That mindset starts in your fourball — your crew, your mates — but it doesn’t stop there. It stretches to the staff who remember your name, words of encouragement to the kid at the range with dreams of playing in the Masters, and the people who’ve never felt like golf was made for them. The culture we build in small groups shapes the culture of the game at large.
We want Golf to feel less like a members-only handshake and more like an open invite. That’s why we work with people and communities who reflect what Golf could be — not just what it’s always been. Welcoming. Humble. Inclusive without trying too hard.
Because Golf’s better when everyone feels like they belong.

Golf has never been a one-size-fits-all kind of game. You can give four people the same club, the same yardage, and the same lie — and they’ll all play the shot differently. That’s what makes it beautiful. Some shape a draw, some go high and soft, some just bump it and hope. Different strokes for different folks.
We see that creativity as a kind of signature. A personal rhythm. A way of saying, "this is how I play." Odd Ritual is here to give that expression a visual language — through garments that let golfers look the way they play: intentional, original, and uniquely their own.
We come from creative backgrounds, and we’re bringing those references with us, from design to music, from art to the streets. Golf has room for more ways to show up, and if you’ve got your own swing, we think you should have your own style too.