Odd Ritual - About Us

[ our name ]

We named the brand after something everyone is familiar with, golfer or not: the small, personal habits we fall into when focus matters. The quiet club waggle before a shot. The couple of steps back to double-check alignment. The breath you take before committing. Everyone has their own weird little process. Their own weird routine they go through, their odd ritual. But it’s not just golf. The number of times a tennis player bounces the ball before serving, or the amount of steps a footballer takes before striking a penalty. These rituals, odd or otherwise, help us lock in. They’re how we prepare to perform. It even goes beyond sport. It’s your morning coffee routine, your lucky socks, the way you arrange your desk before starting work, or the carefully selected the playlist you jam to while designing, producing, creatively expressing yourself. The name might sound a bit out there, but it speaks to something deeply human: We are all creatures of habit/ritual.

A modern expression of heritage

CT

A modern expression of heritage

SA

Informed by tradition, within the context of today’s culture, we want to help push the game of golf into new era of creativity.

We started Odd Ritual because we couldn’t find a golf brand locally that spoke to us. We’ve always loved the game, but the culture around it felt stiff, narrow, and exclusionary. The gear looked like it belonged to someone else that didn’t feel too aligned with how we see the world.

At the same time, our respect for golf runs deep. The discipline it demands. The attention to detail. The way it forces you to stay honest, stay patient, and stay in the moment. Golf is one of the few sports where a beginner and a tour pro can compete without anyone having to pull punches.

That’s a rare kind of democracy and we think it's worth applying that principle to the culture and aesthetics surrounding the game as well.

Odd Ritual is our way of building something new on the back of tradition. A brand for people who love the game but want to feel like themselves on the course. Less rigid, more real. We’re not trying to tear anything down — we’re just here to open the door a little wider.