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About us

A modern expression of heritage

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Community

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To join the journey

Born from a shared love of the game, rooted in a vision of authenticity and creativity expressed through what we wear. For us, it’s about the good times, on and off the course, self-expression, and an appreciation for the cultural overlaps we get to experience along the way.

(   Odd Ritual   )
Designed and made locally

Our country is rich in culture, diversity, and heritage — producing locally is how we carry home with us, wherever we go. Made for us. By us.

ORGC_25

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Giving back

We never set out to be just a golf brand. Odd Ritual is as much about culture as it is about the game — and part of that is showing up for the communities we belong to. From day one, we’ve believed in using the platform we’re building to give back. That means supporting local initiatives, collaborating with purpose-led partners, and investing in the kind of change that outlives a single round of golf. Whether it's through apparel that speaks beyond the fairways or projects rooted in real impact, we’re here to move the needle in sport and in society.

Our greater community

Fairways to africa

Bespoke golf travel. Like our clients, we are golfers. We are young-at-heart and seek unique experiences whilst playing the sport we love around the world. We believe in quality above all else, and that is what we aim to deliver.

Inani Foundation

At StartWell, we’re a passionate team making a measurable difference in the fight against a specific kind of malnutrition which is the leading cause of child stunting. We don’t just talk about the problem – we take action by designing, producing, and delivering nutrient-rich, ready-to-eat meals directly to vulnerable communities.

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The world moves fast, but we believe there’s something powerful about slowing down. A moment to take in. To connect. To be present. It’s a reminder of what happens when people gather around something simple, yet made with care: coffee & connections.

running late club

The Running Late Club is a community where Everyday Athletes can find a place to belong.
We cater to all paces and levels of fitness, and strive to provide the accountability and inspiration needed to reach your goals.

Odd ritual golf club
a modern expression of heritage
ORGC©25